UMA INSTITUTE

UMA is a unique new force in the world of aesthetic medicine. A full-service cosmetic clinic, training academy and research institute based in the heart of Amsterdam. Founded by pioneering doctor and teacher Jani van Loghem. I have been working with them as a freelance designer since 2020. In the project “UMA Academy” you can see some books that I have designed for them, whereas in this section I would like to showcase some of the many many (!) projects that I have been involved in throughout the years.
Based on the amazing work of Rosa Koolhoven, head of design at UMA, I further developed / rolled out the branding and visual identity of the Institute, by designing various digital and print assets that could serve as a template for their future in-house designers: from keynote presentations and templates, through contract, letter, memo, prescription, questionnaire templates, as well as email signatures, social media posts, youtube headers, I worked on all sorts of digital assets. As for the tangible items: I have designed business cards, note pads, pencils, pens, note cards, compliments cards, envelopes, stickers, paper bags, name badges, flags, stamps, certificates, course brochures, workshop programs, flyers, etc… the list is really long.

Head of Brand: Rosa Koolhoven
Editorial / Graphic Design: Eszter Takács
Photography: Casper van der Linden and Bart Oomes